Photographic Elements of Celebrity Endorsement Content on Instagram towards Audience Online Engagement: A Literature Review
Keywords:
audience engagement, celebgram, commercial endorsement, photographic elementsAbstract
The emergence of social media, such as Instagram, provides platform for instagram celebrities (known as celebgram) to monetize their presences through commercial endorsement deals. Many studies on social media and its commercial nature have been explored, yet we do not have comprehensive understandings on the role of visuals in social media ecosystem. This paper reviews related concepts in digital photography, social media endorsement, and online engagement to lay theoretical foundation for exploring the relationship between photographic elements on instagram celebrities’ contents and audience engagement towards them.
Downloads
Download data is not yet available.
References
Ramadhan, B., Internet Data in Indonesia and Its Behavior in 2020, Teknoia, https://teknoia.com/data-internet-di-indonesia-dan-perilakunya%02880c7bc7cd19, (11 March 2021).
Rumyeni, Social Media Acceptance among Pekanbaru City Students, Jurnal Ilmu Komunikasi, 8(2), pp. 117-132, Dec 2017.
Ikhsan, M., Survey: The 5 Most Popular Social-Media in the World Read CNN Indonesia article, https://www.cnnindonesia.com/teknologi/20200819154002-185-537377/survei-5-media-sosial-paling-populer-di-dunia, (11 March 2021).
Dahono, Y., Data: This is the Most Popular Social-Media in Indonesia 2020-2021, https://www.beritasatu.com/digital/733355/data-ini-mediasosial-paling-populer-di-indonesia-20202021, (11 March 2021).
Iman, M., Instagram users in Indonesia are dominated by women and millennials, https://www.goodnewsfromindonesia.id/2020/06/14/penggunainstagram-di-indonesia-didominasi-wanita-dan-generasi-milenial, (11 March 2021).
Putri G. H. & Bhina P., The Influence of Instagram Celebrity Endorsements on Young Women's Buying Interests, Gadjah Mada Journal of Professional Psychology (GAMAJPP), 4(1), pp. 33-41, Jun. 2018.
Cholifah N., Suharyono, & Hidayat K., Influence of Celebrity Endorser on Brand Image (Survey on Consumers of Wardah Cosmetics at Counter Wardah Malang), Jurnal Administrasi Bisnis (JAB), 36(1), pp. 170-177, Jul. 2016.
Hardilawati, Wan L., Intan D. B. & Riky P., Endorsement: Today's Marketing Media, JIM UPB, 7(1), pp. 88-98, Jan. 2019.
Ratriansyah, F. P., 20 Celebgram Hijab whose Face Makes Adem, Masyaallah Beautiful!, https://today.line.me/id/v2/article/20+Selebgram+Hijab+yang+Wajahnya+Bikin+Adem+Masyaallah+Cantiknya-98oxJx, (16 March 2021).
Hartini, S., Effectiveness of Endorsment on Instagram Social Media on Skin Care Products, Bina Insani ICT Journal, 3(1), pp.43-50, Jun. 2016.
Y. F. Lin & Y. P. Chiu, Influence of Facebook Brand-page Posts on Online engagement, Online Information Review, pp. 505-519, Jan. 2015.
D. S. Moore & J. C. McElroy, The Influence of Personality on Facebook Usage, Wallpostings, and Regret, Computer in Human Behavior, pp. 267-274, 2012.
Sabate, F., Jasmina B. M., Antonio, C. C., & Philipp R. L., Factors Influencing Popularity of Branded Content in Facebook Fan Pages, European Management Journal, pp. 1001-1011, May 2014.
Santoso, A. P., Imam Baihaqi, & Satria F. P., The Effect of Instagram Post Content on Online Engagement: A Case Study on Five Brands of Women's Clothing, Jurnal Teknik ITS, 6(1), pp. 217-221, 2017.
Anonim, Instagram Users In Indonesia, NapoleonCat, https://napoleoncat.com/stats/instagram-users-in-indonesia/2021/01/, (3 November 2021).
Feby, Maximize Use of Instagram Content, OESMAN, https://oesman.id/maksimalkan-penggunaan-konten-instagram/, (18 September 2021).
McGurk, S., What is Social Media Engagament and Why it Matters for your Business, http://blog.fusionfarm.com/what-is-social-mediaengagement-and-whyit-matters-for-your-business, (10 March 2021).
Sakinah, Selebgram: Gaining Popularity Through cyberspace, Etnosia: Jurnal Etnografi Indonesia, 3(1), pp. 48-71, Jun. 2018.
Mulyono, H., Profile and Biodata Dwi Handayani: Husband, Date of Birth, Age, Zigi.id, https://hits.zigi.id/profil-dan-biodata-dwi-handayanisuami-tanggal-lahir-umur-3113, (23 September 2021).
TA, Biodata Hamidah Rachmayanti Complete Age and Religion, Beautiful Hijaber From Bogor who Hits Abis, Kuyou, https://kuyou.id/homepage/read/23585/biodata-hamidah-rachmayantilengkap-umur-dan-agama-hijaber-cantik-asal-bogor-yang-hits-abis, (23 September 2021).
Firmansyah, N., 7 Types of Content for Posting Ideas on Instagram, Start Gage, https://starngage.com/7-jenis-konten-untuk-ide-posting-diinstagram/, (21 October 2021).
Rohmah, M. N. & Reni S. D., Celebgram and Discounts on Purchasing Decisions through Brand Image as Intervening Variables (Case study on Maybelline Store Paragon consumers), Jurnal Administrasi Bisnis, 10(1), pp. 643-651, 2021.
Azmi, M. U., Selebgram Lifestyle with Endorse in Pekanbaru City, JOM FISIP, 7 (2), pp. 1-16, Jul. 2020.
Shimp, Terence A., Advertising Promotion Additional Aspects of Marketing Communication, Translation by Revyani Sjahrial and Dyah Anikasari Fifth Edition Volume 1, Erlangga, 2003.
Bonson E. & Melinda R., A Set of Metrics to Assess Stakeholder Engagement and Social Legitimacy on A Corporate Facebook Page, Online Information Review, pp. 787-803, Sep. 2013.
Moore, K. & McElroy J. C., The Influence of Personality on Facebook Usage, Wallpostings, and Regret, Computer in Human Behavior, pp. 267-274, 2012.
Carter, B., What is The Definition of Customer Engagament?, Access, http://blog.accessdevelopment.com/what-isthe-definition-of-customerengagement, (22 January 2021).
Ang, T., Photography (1st ed), DK Publishing, 2005. Darmawan, Y. S., Photo Subjectivity in Children's Photography By Vivian Maier, Master's Thesis, Faculty of Fine Arts and Design, Institute of Technology Bandung, Bandung, 2017.
Abdi, Y., Photography from My Eyes, PT. Elex Media Komputindo Kelompok Gramedia, 2012.
Rumyeni, Social Media Acceptance among Pekanbaru City Students, Jurnal Ilmu Komunikasi, 8(2), pp. 117-132, Dec 2017.
Ikhsan, M., Survey: The 5 Most Popular Social-Media in the World Read CNN Indonesia article, https://www.cnnindonesia.com/teknologi/20200819154002-185-537377/survei-5-media-sosial-paling-populer-di-dunia, (11 March 2021).
Dahono, Y., Data: This is the Most Popular Social-Media in Indonesia 2020-2021, https://www.beritasatu.com/digital/733355/data-ini-mediasosial-paling-populer-di-indonesia-20202021, (11 March 2021).
Iman, M., Instagram users in Indonesia are dominated by women and millennials, https://www.goodnewsfromindonesia.id/2020/06/14/penggunainstagram-di-indonesia-didominasi-wanita-dan-generasi-milenial, (11 March 2021).
Putri G. H. & Bhina P., The Influence of Instagram Celebrity Endorsements on Young Women's Buying Interests, Gadjah Mada Journal of Professional Psychology (GAMAJPP), 4(1), pp. 33-41, Jun. 2018.
Cholifah N., Suharyono, & Hidayat K., Influence of Celebrity Endorser on Brand Image (Survey on Consumers of Wardah Cosmetics at Counter Wardah Malang), Jurnal Administrasi Bisnis (JAB), 36(1), pp. 170-177, Jul. 2016.
Hardilawati, Wan L., Intan D. B. & Riky P., Endorsement: Today's Marketing Media, JIM UPB, 7(1), pp. 88-98, Jan. 2019.
Ratriansyah, F. P., 20 Celebgram Hijab whose Face Makes Adem, Masyaallah Beautiful!, https://today.line.me/id/v2/article/20+Selebgram+Hijab+yang+Wajahnya+Bikin+Adem+Masyaallah+Cantiknya-98oxJx, (16 March 2021).
Hartini, S., Effectiveness of Endorsment on Instagram Social Media on Skin Care Products, Bina Insani ICT Journal, 3(1), pp.43-50, Jun. 2016.
Y. F. Lin & Y. P. Chiu, Influence of Facebook Brand-page Posts on Online engagement, Online Information Review, pp. 505-519, Jan. 2015.
D. S. Moore & J. C. McElroy, The Influence of Personality on Facebook Usage, Wallpostings, and Regret, Computer in Human Behavior, pp. 267-274, 2012.
Sabate, F., Jasmina B. M., Antonio, C. C., & Philipp R. L., Factors Influencing Popularity of Branded Content in Facebook Fan Pages, European Management Journal, pp. 1001-1011, May 2014.
Santoso, A. P., Imam Baihaqi, & Satria F. P., The Effect of Instagram Post Content on Online Engagement: A Case Study on Five Brands of Women's Clothing, Jurnal Teknik ITS, 6(1), pp. 217-221, 2017.
Anonim, Instagram Users In Indonesia, NapoleonCat, https://napoleoncat.com/stats/instagram-users-in-indonesia/2021/01/, (3 November 2021).
Feby, Maximize Use of Instagram Content, OESMAN, https://oesman.id/maksimalkan-penggunaan-konten-instagram/, (18 September 2021).
McGurk, S., What is Social Media Engagament and Why it Matters for your Business, http://blog.fusionfarm.com/what-is-social-mediaengagement-and-whyit-matters-for-your-business, (10 March 2021).
Sakinah, Selebgram: Gaining Popularity Through cyberspace, Etnosia: Jurnal Etnografi Indonesia, 3(1), pp. 48-71, Jun. 2018.
Mulyono, H., Profile and Biodata Dwi Handayani: Husband, Date of Birth, Age, Zigi.id, https://hits.zigi.id/profil-dan-biodata-dwi-handayanisuami-tanggal-lahir-umur-3113, (23 September 2021).
TA, Biodata Hamidah Rachmayanti Complete Age and Religion, Beautiful Hijaber From Bogor who Hits Abis, Kuyou, https://kuyou.id/homepage/read/23585/biodata-hamidah-rachmayantilengkap-umur-dan-agama-hijaber-cantik-asal-bogor-yang-hits-abis, (23 September 2021).
Firmansyah, N., 7 Types of Content for Posting Ideas on Instagram, Start Gage, https://starngage.com/7-jenis-konten-untuk-ide-posting-diinstagram/, (21 October 2021).
Rohmah, M. N. & Reni S. D., Celebgram and Discounts on Purchasing Decisions through Brand Image as Intervening Variables (Case study on Maybelline Store Paragon consumers), Jurnal Administrasi Bisnis, 10(1), pp. 643-651, 2021.
Azmi, M. U., Selebgram Lifestyle with Endorse in Pekanbaru City, JOM FISIP, 7 (2), pp. 1-16, Jul. 2020.
Shimp, Terence A., Advertising Promotion Additional Aspects of Marketing Communication, Translation by Revyani Sjahrial and Dyah Anikasari Fifth Edition Volume 1, Erlangga, 2003.
Bonson E. & Melinda R., A Set of Metrics to Assess Stakeholder Engagement and Social Legitimacy on A Corporate Facebook Page, Online Information Review, pp. 787-803, Sep. 2013.
Moore, K. & McElroy J. C., The Influence of Personality on Facebook Usage, Wallpostings, and Regret, Computer in Human Behavior, pp. 267-274, 2012.
Carter, B., What is The Definition of Customer Engagament?, Access, http://blog.accessdevelopment.com/what-isthe-definition-of-customerengagement, (22 January 2021).
Ang, T., Photography (1st ed), DK Publishing, 2005. Darmawan, Y. S., Photo Subjectivity in Children's Photography By Vivian Maier, Master's Thesis, Faculty of Fine Arts and Design, Institute of Technology Bandung, Bandung, 2017.
Abdi, Y., Photography from My Eyes, PT. Elex Media Komputindo Kelompok Gramedia, 2012.
Downloads
Published
2022-10-13
How to Cite
Sa’adah, S., & Syarief, A. (2022). Photographic Elements of Celebrity Endorsement Content on Instagram towards Audience Online Engagement: A Literature Review. ITB Graduate School Conference, 1(1), 327–344. Retrieved from https://gcs.itb.ac.id/proceeding-igsc/index.php/igsc/article/view/30
Issue
Section
Articles
