Sustainable Fashion: A Content Analysis of Indonesian Sustainable Lifestyle Instagram Influencer  (Case Study: @dkwardhani)

Jennifer Angwyn; Hafiz Aziz Ahmad

Jennifer Angwyn Faculty of Art and Design, Bandung Institute of Technology, Jl. Ganesa 10 Bandung, Jawa Barat, Indonesia
Hafiz Aziz Ahmad Faculty of Art and Design, Bandung Institute of Technology, Jl. Ganesa 10 Bandung, Jawa Barat, Indonesia

Keywords: content analysis, sustainable lifestyle, sustainable fashion, instagram influencer, post structure

Abstract

There has been an increasing call for slow or sustainable fashion, a type of fashion that prioritizes durability and long-lasting clothes instead of one-offs that are thrown away easily. This rise may be related to a boom in slow fashion social media influencers worldwide, as they have the capability of impacting their followers through their uploads, especially if learnt through the lens of influencers who specialize in sustainability. Unfortunately, slow fashion is still a niche concept in Indonesia as such this research aims to compile a portfolio and analyze the contents of an Influencer’s Instagram account, one who specializes in sustainable lifestyle, based in Indonesia who have dabbled in sustainable fashion to find one of the many possible methods of spreading awareness and information regarding sustainable fashion through Instagram.

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